New Experience Ahead ⭐️

The logo and branding guidelines were not done for aesthetic purposes only. It represents our way of thinking and experiences that we want to have.

We got to thinking about what kind of experiences do we want our colleagues to have in our office, and what should they leave us with.

We had a few brainstorming sessions and decided on a few ideas.

Postcard folder

Whenever we take pictures (celebratory selfies, achievements, birthdays, etc.), we print them and stick on the column in the office.

So we thought, why not give our colleagues a copy of it and have it framed in a way that represents us. We went through a few iterations on the design and printing before we were all happy with the result.

Design

Reality

The above design was nice, but we felt like we can do better.

Design

Attempts

Final

Paper cups

We wanted people to feel like they stepped into a different space when they entered our office. That included seeing our logo and slogan in everything

Design

Reality

The design for the cup was pretty straightforward, the only thing that we had to agree on was the colour of the cup. We settled on 'Warm parchment', the lightest colour in our branding guideline.

Pins

You are what you wear. So many academic studies have proved that if you wear something daily, it becomes part of your identity. This is why we wanted to create our slogan in pins to act as a reminder that we should always think ahead.

We went through different supplies, until we found the one to execute it for us.

We played around with different colour combinations

We decided to go with this design, which consists of two of our primary colours.

Because we like to be extra, we made 3M stickers of our logo as well.

Stickers

This took the most time and effort in terms of designing and finding the right supplier. We did not want to stick to our branding colours. So, we had fun mixing and matching around.

First iteration