Logo Behind-The-Scenes

2026 marks 7 years since the inception of our Innovation department. Time surely flies when you're having fun. 🥰

To celebrate this, we felt like its time for us to have our own logo and guidelines. Something distinctive that makes users aware that this was done by our department without actually saying too much. 🙂‍↕️

We got to working by revisiting our values, removing what no longer serves us, and creating what we want to always stand by. 🤔📝

The next step was to create a tagline that our colleagues will associate us with. We started by looking at what companies do and what do their taglines say about them. Once we got an idea, we headed to the white board and started dumping our ideas.

We had fun experimenting with the logo design, and when i was ready, we felt like we need to have a teaser to boost up some excitement:

The thing that took the most time is agreeing on the colours of the logo. We each had a preference and we had to go through hundreds of iterations until we found one we were all happy with. 💯

The actual logo reveal:

We had so much fun creating this as it gave us the chance to wear multiple hats that we usually don't; like designer, illustrator, animator, videography, director, etc.

The whole process took us about 3 months to finalise, which might sound like a lot. However, when you look at the tiny details like testing out the branding colours in different type of mockups, 3 months doesn't sound like much. 😇

Let us know what you think of our new logo below! ⭐️